012 - Health Movement Podcast - Craig Gile - Coolmitt.com - Performance Optimization

[00:00:00] Hello everybody and welcome to another episode of the Health Movement Podcast. Before we get started, I just want to let everybody know that you can find us over on YouTube as well at the Health Movement Podcast. Also, if you're looking for coaching, a couple slots have opened up so you can head over to the website healthmovement.us, head over to the coaching tab and fill out some information and we'll be right back in touch with you. So without any further ado, enjoy the episode.

[00:00:33] Hello everybody and welcome to another episode of the Health Movement Podcast. I'm Derek, a two-sport collegiate athlete. I'm a certified personal trainer and a teacher for over 20 years.

[00:00:44] I'm Tim. I'm a certified athletic trainer and a nationally registered EMT.

[00:00:49] Oh, and I also wanted to add in, I mentioned on the last show that I'm in my 50s. I don't know how I got that wrong. I'm still in my 40s, but I don't know, maybe brain age, I'm in my 50s. I don't know what happened with that.

[00:01:02] But as always, before we get started, we're not doctors. So before you begin any new training programs or any changes in nutrition, please consult your doctor.

[00:01:13] But without any further ado, we have a very special guest with us. We have Craig Geil, who is the founder of CoolMit, and he is a self-proclaimed leader and dominator of the world.

[00:01:25] So, Craig, thanks for joining us.

[00:01:28] Gents, thanks so much. Really appreciate having met you guys, having introduced you guys to our CoolMit technology.

[00:01:36] And I'm excited to discuss it with you.

[00:01:39] My job as founder of this company, one of the jobs is to just get the word out, preach the gospel, so to speak, and create awareness for what this technology does.

[00:01:50] Yeah, it was when I reached out to you on LinkedIn, I didn't even realize what the technology was until you sent some information back, and I was immediately intrigued because it was something I hadn't been exposed to yet, but I could see the reach of what this could be.

[00:02:06] I was really impressed.

[00:02:08] So, I don't know if you want to jump in and kind of give us the origins of the company and the product itself.

[00:02:15] Yeah, I'll do that.

[00:02:17] And like I said, I'm the founder and the company and the president of the company.

[00:02:21] I can take zero credit for how great this technology is.

[00:02:25] The brilliant scientists that I'm lucky enough to work with are the ones who founded it.

[00:02:29] So, this technology comes from a discovery at Stanford University by Dr. Craig Heller and Dennis Grahn that we as human beings have particular radiators in our body that are more naturally adapted to radiate and dump heat when you're overheated.

[00:02:44] And that's the galabrous or the hairless palms of the hands, soles of the feet, and other part of the face.

[00:02:51] The reason for that being it has a different arterial structure, which I won't get into.

[00:02:55] You know, I don't want to get into the space of the teacher here.

[00:03:01] I'm not a biology teacher.

[00:03:02] I'm just a dopey businessman.

[00:03:03] But the biology of it is this part of our body, one, has a confluence of arteries and veins there.

[00:03:10] And also it has what I call arterial venous anastomosis, AVAs, which when one is overheated, they basically open up to form a wider shunt to allow more rapid blood flow from arteries to veins to the atmosphere.

[00:03:23] So, that's the basic biology.

[00:03:25] Does that make sense?

[00:03:26] Any questions on that?

[00:03:27] No, it makes sense.

[00:03:29] Yeah, definitely.

[00:03:30] So, ultimately, you know, they made the discovery.

[00:03:33] The military via DARPA, which is the military's deep R&D arm, and if people don't know what DARPA is, it is, I can argue a rare government program that's very remarkably effective, although it may have its own flaws here and there.

[00:03:47] But DARPA is the military's deep R&D arm, and their mandate is to invest in revolutionary science and technology with a notion of keeping us, you know, to head of the world militarily.

[00:03:58] You know, they kind of came up during the Cold War, so it was the mandate was to, you know, win the Cold War, but also to keep our science sector ahead of the world.

[00:04:06] So, my colleague, Joe Belitsky, and I kind of met him through a military network.

[00:04:12] I used to fly jets for the Navy, and through that network, I met Joe from his work at DARPA.

[00:04:19] He was looking for a solution for soldiers who were overheating in extreme conditions, like, say, a rat.

[00:04:23] So, he puts out a broad agency announcement to the, you know, global scientific community.

[00:04:28] It's not just, you know, here in the U.S.

[00:04:31] And what he ultimately thinks has the best chance of being a legitimately revolutionary way to cool people down is this discovery of Stanford.

[00:04:39] Again, how the human body works.

[00:04:41] And with technology, figuring they could accelerate what your body wants to naturally do.

[00:04:46] Ultimately, they get $5 million over a period of three years from DARPA, from the government.

[00:04:51] And they do, in fact, create technology to prove out that, you know, leveraging this part of the body in the proper way is, by leaps and bounds, the best way to cool an overheated body.

[00:05:02] It's incredible.

[00:05:03] It came out of the necessity to cool soldiers in heated conditions.

[00:05:09] And that's the first thing, as an athletic trainer, that's the first place my mind went to, was not just recovery for exercise, but to use it as heat stroke prevention and heat exhaustion prevention.

[00:05:20] That's the first thing I thought of.

[00:05:23] The versatility of it is something that it doesn't just have to be for a training tool or a recovery tool.

[00:05:31] It seems to me like there's a versatility to the product that is pretty, you know, pretty remarkable to me.

[00:05:40] Yeah, Tim, you're absolutely right.

[00:05:41] So, as you said, it has been proven this is like the best way to cool down your body.

[00:05:46] You know, again, part of my mandate is to get the word out there.

[00:05:49] And, you know, again, full disclosure, I'm not a science scientist.

[00:05:52] I'm just, you know, a dopey businessman finance major in school.

[00:05:58] But my scientists on my team are brilliant scientists.

[00:06:00] So I can, I can ape what they said to some degree.

[00:06:03] But so, like I said, this part of the body radiates heat.

[00:06:07] The rest of our body has a different structure.

[00:06:08] And, you know, they would argue that it's literally designed more to insulate you from the cold than it is to radiate heat.

[00:06:17] When you think about it, our blood temperature is, you know, 98 point something, you know, in that range for everybody.

[00:06:23] Generally speaking, your body's in an environment way colder than that.

[00:06:26] So you need to kind of insulate that so your blood doesn't get too cold.

[00:06:31] So, and so that's why other measures that can kind of, you know, backward cooling is one mechanism at which your body, you know, radiates and tries to clear your core temperature.

[00:06:39] It's not super efficient.

[00:06:42] But, you know, it's what we do.

[00:06:44] And there are other things you can do to kind of make yourself feel cooler, like a misting fan or a cold compress on the neck and all that.

[00:06:51] You know, I'm never going to say this.

[00:06:52] There's no benefit to that because there is a benefit to feeling cooler.

[00:06:56] But it's really, you know, not doing anything to address the condition, not actually making your blood, your internal blood cooler.

[00:07:03] This is actually a way to tap into that.

[00:07:05] So, again, to your point, way bigger notion than just athletic training.

[00:07:09] You know, anybody that overheats, this has been proven in the Stanford lab and a number of papers.

[00:07:13] That is by far the fastest way to cool a core body temperature.

[00:07:18] But I'll touch on, if you'd like, how they kind of stumbled upon the athletic training benefits by using this kind of metric to get, again, to get the heat out of your body.

[00:07:29] Broadly speaking, if a body is limited by heat, you can get the heat out of your body.

[00:07:36] You can then go do more work is the overarching theme here.

[00:07:40] But so Dr. Helen Gron get the money from the government and their mandate is to prove that they can cool somebody down quickly.

[00:07:48] They, you know, create a lab version to kind of think it's going to be the best way to do it.

[00:07:53] But so step one of cooling somebody down has got to get someone overheated in a clinical environment.

[00:07:59] Right.

[00:07:59] So they had a PhD student of theirs who was a wrestler type of athlete who could do a lot of pull-ups.

[00:08:06] So they used him as their early guinea pig and with their early device.

[00:08:10] And they had an esophageal tube to use to dynamically measure his core temperatures.

[00:08:19] The esophageal tube goes up someone's nose.

[00:08:21] It goes down and it measures the blood temperature going back into your heart.

[00:08:25] The theory behind that being when your body's moving, exercising, whatever, there's going to be a bunch of different temperatures going through your body.

[00:08:33] The blood temperature coming back into your heart is going to be the best overall, quote unquote, core temperature.

[00:08:37] Now, obviously, that's pretty invasive.

[00:08:39] Got to be honest.

[00:08:40] They've done dozens of published papers.

[00:08:43] They should get a Nobel Peace Prize or Nobel Prize of Science for getting so many people to volunteer to do this.

[00:08:48] But this freaking sounds miserable.

[00:08:51] It's a little invasive.

[00:08:52] I wouldn't suggest it with the elementary school kids there.

[00:08:55] No, no.

[00:08:56] But so they they have this esophageal tube in him.

[00:09:01] He's doing his pull-ups.

[00:09:01] They see his core temperature rise.

[00:09:04] He does 10 sets to failure, the three minute break in between.

[00:09:07] Right.

[00:09:07] So obviously more more pull-ups than most people do, but he could do a lot.

[00:09:11] So he'll do 20 some on on his first set and he'll plateau around eight.

[00:09:16] Again, 10 sets to failure.

[00:09:18] Importantly, they get the muscles overheated.

[00:09:19] They see his core temperature rise.

[00:09:21] They put him on the early lab version.

[00:09:24] They see the temperature come down.

[00:09:25] And then one day without prompting, he jumps back up on the pull-up bar to do an 11th set.

[00:09:30] Again, he plateaued around eight and he does like 18 pull-ups.

[00:09:34] And they're like, holy cow, what just happened there?

[00:09:37] And that's what kind of sent them down this whole other pathway of like performance, how the muscles are working when you're overheated.

[00:09:44] So, you know, long story short, when you're weight training and go into failure, your localized muscles overheat.

[00:09:54] That heats up the pyrobracidase that ultimately has the brain stopping sending energy to your muscles and you fail.

[00:10:00] Right.

[00:10:00] Like you stop.

[00:10:01] Defense mechanism in your body.

[00:10:02] Frankly, if they didn't have that, you could literally, you know, let's say you can literally cook your muscles is the way that your body would work.

[00:10:08] So it's a defense mechanism.

[00:10:09] So for your next set, you can kind of rapidly cool those muscles.

[00:10:14] You can then be almost like your first set or close to it.

[00:10:16] You can do the same amount of volume or do a lot more volume.

[00:10:19] You train like that over a period of time.

[00:10:22] You have like a metabolic adaptation to your body and you have these sustainable training gains that we can touch on in a little bit.

[00:10:28] One thing you were talking about earlier, Tim, is like there's like volumetric gains so I can do more pull-ups and all.

[00:10:35] That's great.

[00:10:36] Are there like intensity?

[00:10:37] Can I keep doing the same amount of work while you do more and more?

[00:10:41] You know, as any athlete will know, if you can do more and more work in the weight room, you're ultimately going to get stronger and stronger.

[00:10:48] So ultimately, you'll be able to do more intensity, lift more weights.

[00:10:53] You'll be able to, you know, we don't have any studies on this part yet because it's kind of trying to work with some academic partners.

[00:10:59] But you should be able to like move the velocity of the strength will be increased by this increased training.

[00:11:05] There are studies that we have that do show that ultimately in more of like a pyramid type of workout as opposed to just like static sets up to failure pyramid, they do show the intensity gains as well in strength training.

[00:11:17] Yeah, yeah, yeah.

[00:11:17] I was just going to ask, you had tried this out with, it was originally in the lab and going through testing and everything.

[00:11:27] Right.

[00:11:27] It went into the military.

[00:11:29] When did it branch off into more of the collegiate space and the pro space?

[00:11:35] When did that shift happen?

[00:11:37] So the origin story of this, the birth of this technology was to help soldiers, you know, for example, storming Baghdad.

[00:11:44] The reality is because of the way that your body works, you need your hands.

[00:11:49] So we did not yet have the proper form factor for like in theater military.

[00:11:54] We do have a number of military training.

[00:11:57] So we have special forces of every branch using this and getting the gains.

[00:12:02] Ultimately, we're going to get, you know, new products down, better form factors for broader military use.

[00:12:07] But, you know, what DARPA does is they fund technology and then they kind of like let the commercialization happen or sometimes not.

[00:12:17] So we have not yet got full integration in the military, but we are working towards that.

[00:12:24] And to be honest, like our first version is, and I'll touch on that in a second,

[00:12:28] but our first version is basically the most recent version they had in the lab at Stanford,

[00:12:32] creating the next generation of that, a manufacturable version of that.

[00:12:37] And then as we evolve as a company, we'll be able to kind of have multiple product,

[00:12:42] the product line, so to speak, to better serve different environments.

[00:12:46] Gotcha.

[00:12:46] I mean, just to describe, because a lot of people are going to be listening to this as opposed to seeing anything.

[00:12:51] Right.

[00:12:52] You were kind enough to send me one of the products so I could test it out.

[00:12:58] And it's really, it looks kind of like an oven mitt, obviously a little fancier looking than an oven mitt,

[00:13:04] but you really, you basically just slide your hand into this and you feel the cooling compression underneath on your palm.

[00:13:11] You keep it in there for 30 seconds to three minutes, I believe is what you had told me.

[00:13:15] And then you kind of go from there.

[00:13:17] It's really, really simple to use.

[00:13:19] I was surprised.

[00:13:21] I remember the night before I was going to use it, I'm like, all right, I got to set aside a half hour, 45 minutes to see how to do it.

[00:13:26] And it's like, put the ice in, put the water in, turn it on.

[00:13:31] Then you're pretty much done.

[00:13:32] I mean, you got to let it cycle through for a few minutes and cool the water down to the proper temperature.

[00:13:38] But it was really, really simple to use.

[00:13:40] Yeah, it's pretty close to plug and play, which is great.

[00:13:44] And let me tell you what's going on with that unit.

[00:13:47] And I'll kind of describe it for, with lack of having a prop here to the audience.

[00:13:52] But it is portable and it's battery operated.

[00:13:57] So the battery can go for six hours continuously in most environments.

[00:14:01] Some environments, you know, that's running continuously.

[00:14:03] You don't have to run it continuously as you saw.

[00:14:05] Like you turn it off, turn it back on.

[00:14:06] It's going to be a temperature, you know, pretty much right away.

[00:14:08] Yeah.

[00:14:10] It's like a vacuum sealed cooler container in the bottom.

[00:14:14] Ice and water go in there.

[00:14:18] Importantly, that does not flow through the system.

[00:14:20] That would be too cold.

[00:14:21] So that ice and water just serves as a heat sink.

[00:14:24] The top of the unit has a copper coil heat exchanger that goes into that ice.

[00:14:29] What's really happening is there's a closed loop of water through that top part of the unit.

[00:14:34] Water flows through it through these tubes.

[00:14:36] To emit, you put your hand in, but importantly, on top of this perfusion pad that has water flowing across it and out, in and out at the ideal temperature.

[00:14:47] So it can't be too cold.

[00:14:49] If it's too cold, your veins do is called basal constriction.

[00:14:53] So it kind of like a defense mechanism against it.

[00:14:55] So I constantly get asked, like, okay, Craig, smart guy.

[00:14:59] The palm is the best way to dump heat.

[00:15:01] I'll just put my hand in a bucket of ice and that'll be faster, actually, than your system.

[00:15:07] Unfortunately, and maybe fortunately for me, it's not quite that simple.

[00:15:10] So that is like too cold.

[00:15:14] So, again, dialed in through, you know, a couple of decades of Stanford.

[00:15:17] The ideal temperature flowing across your hand.

[00:15:20] If you're overheated, if the heat and the blood in your hand is going to get transferred to water, convection is going to take it away.

[00:15:25] Out of the mitt, goes back to the system, gets re-chilled, there's a little device in there that controls the temperature coming out, and then goes back out.

[00:15:34] So there's a constant flow of water going across your hand, pulling this heat out of your hand, and then cooling it from the inside out.

[00:15:39] So, you know, we're the beneficiaries of all this learning of what works and what doesn't work through the years at Stanford.

[00:15:45] So there's a lot of ways to do this, you know, I'll say, you know, other than ideally.

[00:15:51] Still, it's not quite as simple as, you know, putting your palm on something cold, you know, palm recooling.

[00:15:58] So that'll make my palm cold, but it won't do anything to transfer the heat.

[00:16:01] Like what's, the scientists call it a boundary layer that develops.

[00:16:04] So right when you put your hand on it, conduction transfers some heat, but it basically, that boundary layer stops transferring heat.

[00:16:10] So, you know, we are very consistent with what's been tried and true at Stanford as we develop our products, and that convection is a key component.

[00:16:22] So the idea is you're keeping a constant, the same constant temperature at that contact point, is what you're saying?

[00:16:30] So what is that, what is that temperature?

[00:16:33] It's in the mid-50s.

[00:16:35] So like the device is set at 13 degrees Celsius, maybe some trade secrets.

[00:16:41] Oh, yeah, yeah.

[00:16:42] I get that.

[00:16:43] But the reality is like, you know, they can have that.

[00:16:46] That was a pain in the behind buying the supply chain to get that particular part of the product.

[00:16:54] So the, yeah, so it's at mid-50s.

[00:16:57] So cool, but not cold.

[00:17:00] Interestingly, I found, so people expect it to be like ice cold.

[00:17:04] Like, oh, this is going to cool my palm.

[00:17:05] I get it.

[00:17:06] And so I got, you know, some feedback from one of the college coaches, one of our clients and basketball coach.

[00:17:15] And he introduced it to the team.

[00:17:17] They're doing a pretty hard practice and has a guy get on it.

[00:17:21] And the guy goes, hey, coach, this thing's not working.

[00:17:22] It's not cold.

[00:17:23] And he knew it was working.

[00:17:24] He tried it out.

[00:17:25] He's like, hey, just keep your hand in there for a little bit.

[00:17:28] Trust me.

[00:17:28] You know, and after like 30 seconds, the guy was like, oh, I'm starting to feel it get cool now.

[00:17:34] And what's happening there is it was the same temperature the entire time.

[00:17:38] But he's dumping so much heat.

[00:17:39] There's a difference, again, between sensing heat and actually what's happening there.

[00:17:43] So after a while enough heat had been pulled out of his body that he starts to, the sensory thing comes back in.

[00:17:48] So you can feel it.

[00:17:48] Never got cold for him, to be honest.

[00:17:50] But it started feeling cooler.

[00:17:51] You know, like, oh, now it's working better.

[00:17:53] So it's kind of a, ironically, when it doesn't feel cool is, you know, it's really working.

[00:18:01] Yeah, I used it myself.

[00:18:06] And it was, I had done two exercises, bench press and lat pull down.

[00:18:12] And my first baseline testing, I did five sets of each.

[00:18:18] And going through, you know, I did 13 reps the first time, eight, six, four, down to three.

[00:18:23] As a baseline, I was going to failure on all of them.

[00:18:26] And then with the cool mid, I still got that same max at 13 there.

[00:18:32] And you had said it doesn't increase your strength.

[00:18:35] It just allows you to maintain your level of performance.

[00:18:39] Yeah, for that first set, it's not cool anything yet, right?

[00:18:43] So ultimately, through training, you'll do more on your first set.

[00:18:48] Yeah.

[00:18:48] Yeah, so the effects are literally the subsequent sets where you get the cool mid effect.

[00:18:52] I went 13 down to eight the first time on the baseline.

[00:18:56] I went 13 down to 12 the second time with the cool mid, down to nine, eight, and seven.

[00:19:02] So total reps done on the bench press, just baseline was 34.

[00:19:07] And then I was able to do 49 with the cool mid.

[00:19:10] So it was a big increase there.

[00:19:13] And I saw the same thing with the lap pull down, 51 total reps as a baseline over five sets, and then up to 71 total reps.

[00:19:23] So they both were a little around, you know, 40% change that I got with the cool mid as opposed to without it.

[00:19:30] So I was, it's strange because you're literally just sliding your hand into a mid.

[00:19:36] That's it.

[00:19:37] You sit there for 30 seconds up to three minutes.

[00:19:40] I had done the full three minutes, but that's it.

[00:19:43] And then you're able to kind of maintain this level of performance that you had.

[00:19:49] Question for you, Derek, when you were doing it.

[00:19:51] Question for you.

[00:19:52] Yeah.

[00:19:53] Because this is what I experienced the first time I tried it on myself, you know, on my lame push-up workout.

[00:19:59] But, you know, I went to failure to kind of like to burn your muscles of going to failure, just like did in the baseline.

[00:20:05] And then when I did the cool mid, I could still feel the burn in my muscles when I was doing them.

[00:20:13] But then when I would do like the second, third, fourth set, I could tell by like the first rep that I was going to be able to go longer just from some level of experience.

[00:20:22] Oh, yeah.

[00:20:22] Working out, right?

[00:20:24] And so I was surprised when I did it on myself that I did still feel that burn, you know, when I did it.

[00:20:32] But I could just tell the difference of like, I was going to do more volume of work.

[00:20:35] What people do say, because it is, it doesn't feel like a breath of fresh air going through your body, right?

[00:20:39] Like, it's like, it's just kind of like, because you don't sense your core temperature.

[00:20:43] So people kind of expect like some kind of ephemeral like feeling to it.

[00:20:48] You just hadn't noticed the results in that instance.

[00:20:50] But one thing people do can tangibly see, in particular, if you're like, you know, sweating a lot, you can see that you're, you stop sweating quicker.

[00:20:58] Because basically your body has to, you know, dump less heat from the evaporative cooling.

[00:21:03] Oh, yeah.

[00:21:04] Because you've got to address that heat.

[00:21:05] I didn't notice that, but I mean, that perfectly makes sense.

[00:21:10] I'd love to try it playing basketball or something where I'm really like going for a while and you sweat a ton.

[00:21:17] Now, do you do what, we didn't touch on the conditioning part.

[00:21:20] No, we didn't.

[00:21:22] Let me touch on that because I want to put you through the paces on the basketball court.

[00:21:27] No, no, no.

[00:21:27] Got it.

[00:21:28] We'll work yet.

[00:21:36] So if you're doing conditioning to training, be it, I'll do the basketball example, do suicides or whatever interval type of runs people do to exhaustion.

[00:21:48] Doing like, you know, 400s on the track to exhaustion, doing multiple intervals of that.

[00:21:52] Really good use case, frankly, is on a stationary bike.

[00:21:56] Like, if, and I'll do the stationary bike as a pretty clear example of what's happening in the body.

[00:22:01] So if I'm on a stationary bike and let's say I'm doing a workout to where I'm going to go to exhaustion, right?

[00:22:05] So we have elite, like Olympian and Tour de France and, you know, elite track cyclists who do this on a stationary bike.

[00:22:14] And so if they're going to, like, we'll call it exhaustion on a bike and they, let's say they set us, set RPMs in power level wattage.

[00:22:21] And they go to where they can't go anymore.

[00:22:23] What happens there is their overall core temperature, as opposed to localized muscles, overall core temperature is slowly rising to about 100 to 102 and a half degrees Fahrenheit.

[00:22:35] And then you start, again, the brain stops sending energy to your muscles.

[00:22:39] So if you can forestall that happening and kind of get the heat out in the interim, you can kind of keep going.

[00:22:45] So on the cycling example, we had one kind of elite, you know, sprint cyclist, the track cyclist who did, like, crazy power workouts.

[00:22:57] And on a stationary bike, you can actually do it while you're working out.

[00:23:00] So you don't have to have it interval, right?

[00:23:01] That's true.

[00:23:02] So he had one workout, he said, and I forget the prescribed, you know, wattage and RPMs,

[00:23:07] but he said he would flame out, like, every time right before four minutes.

[00:23:11] Again, he's, like, going, I saw a video of it.

[00:23:14] It's, like, the legs are going like this and it's crazy.

[00:23:16] He's got thighs the size of my shoulders.

[00:23:20] And he's doing this workout, flames out at four minutes, and then he gets in the cool mitt and he's able to do it again while he's, you know, doing the same workout, same wattage, same RPMs.

[00:23:31] And it was, like, just shy of six minutes until he flamed down.

[00:23:34] Because what's happening there is instead of his body temperature rising, it's kind of dumping heat the entire time.

[00:23:39] He can kind of keep going and keep going until it goes to exhaustion.

[00:23:42] So I'm going to make you do, go to the gym, Derek, do some suicides.

[00:23:48] Give yourself a minute in between.

[00:23:50] We'll do a baseline.

[00:23:53] Let's say it gets you really lathered up, do, like, 15 suicides.

[00:23:57] So you get, you know, as fast as you can every single one.

[00:24:01] Record your times and then try to do a cool mitt for one minute in between and see how much that conditioning helps.

[00:24:07] I think you'll find that there'll be less drop-off in those later suicides because you'll just have, like, you know, be less fatigued.

[00:24:16] You know, it's delaying the onset of fatigue and actually giving you more energy to sustain it through it.

[00:24:22] So, again, I'll finish with this.

[00:24:25] But so a lot of our athletes or teams will use this.

[00:24:30] It's a unique thing you can do in a competition.

[00:24:33] So, like, in a basketball game, in a lacrosse game, hockey has some particular challenges, just the area of the chaotic nature of the bench there to actually use it.

[00:24:47] But any stop and start sport, if you can do this in between a game, if you're a basketball player, every time you're on the bench, timeouts, halftime, get some of that heat out of your body.

[00:24:59] You can then, you know, go harder for longer.

[00:25:02] You can, you know, not have to coast during a game.

[00:25:05] If you, you know, do it properly, you can be fresher at the end of the game.

[00:25:08] And, you know, that's what you want to be, right?

[00:25:11] What matters the most, you want to be as fresh as you can.

[00:25:14] And so we do have data to show, like, you know, if you can do that, you'll be, like, in a significantly lower core temperature.

[00:25:23] Commensure with that is a significantly lower heart rate.

[00:25:26] So you're just, like, that much fresher at the end.

[00:25:28] And there's this we don't have data on, but it's known science that if you're overheated, you tend to have degraded cognitive ability.

[00:25:37] If you can address that, you're going to be smarter, fresher at the end of any game that you can do.

[00:25:42] Yeah, it'd be sharper.

[00:25:43] Yeah.

[00:25:43] And to your point, too, it's thinking of not just in-game, but you can train like that and use that to train.

[00:25:53] And then hopefully be able to naturally extend that time aside from being able to do it in the moment in the game.

[00:26:01] But if you train like that, it's going to, you know, it'll expand that over time, too.

[00:26:05] So that's kind of the first thing when you were mentioning that to me, too.

[00:26:09] It's what I was thinking of, especially basketball and football, where there are short, you know, shorter to mid-duration times of extended work.

[00:26:19] And then you do get some time to recover in between.

[00:26:23] And if you can help recover in between those durations, then that could be a big, you know, they're always looking for an edge, too.

[00:26:31] So I think that's where, from my perspective, that's a big piece, too.

[00:26:37] So I think that's really interesting to, especially, again, we were speaking before this about some of the people that I know in that world would, that would be a big leg up to some of the competition if you're using that as opposed to your opponents.

[00:26:53] You know what I mean?

[00:26:54] Yeah, you're absolutely right.

[00:26:55] And, you know, I want to touch on this, but I really want to focus on this is not just for, you know, the Boston Red Sox and the Boston Celtics.

[00:27:03] This is for ultimately anybody who's working out.

[00:27:05] You know, if you're working out, there's a reason for it, presumably, and you want to get the most out of it.

[00:27:09] So this can ultimately, you know, help you do that, make it more efficient, have much better gains, and a lot of positive outcomes from that.

[00:27:16] But so started the company just over three years ago, started selling the product just shy of two years ago through kind of word of mouth and some good earned media, some other podcasts and stuff we've been on and some PR.

[00:27:32] Had really good traction.

[00:27:34] We have just over 70 professional teams that are using this.

[00:27:40] You know, they're coming back and buying more.

[00:27:42] Dozens of college programs.

[00:27:44] The colleges, you know, are good for us because there's multiple sports within a program.

[00:27:48] Stanford, maybe not surprisingly, is kind of our bellwether college program, and they have like 14, they were told me, sports are regularly using Cool Mitt, you know, across the board, both in the gym and in their games.

[00:27:59] We have partnerships with Olympians, USA Wrestling, Tour de France teams, like all of these crazy great athletes.

[00:28:05] And as I mentioned earlier, the guys who are way tougher than me, special forces who are training like this to be, you know, better warriors.

[00:28:13] To be fair, not a huge bar to be tougher than me, but those guys are a lot, you know, tougher than me in the special forces.

[00:28:19] But, you know, that's just, as a business, we started with them because it does have these crazy performance benefits, and they're looking for, you know, a 1% edge considered competition.

[00:28:29] We're, I mean, as Derek saw, we're providing, you know, 30, 40% gains in training within weeks, right?

[00:28:37] And again, importantly, it's their sustained gains.

[00:28:40] Like we have a number of data points and actually published studies where you can do your workout, you can get more and more volume per workout.

[00:28:50] Now, if you stop using the Cool Mitt but do the same workout, you kind of maintain those gains.

[00:28:55] And then we have some data of, you know, elite athletes who will then go train with it again.

[00:29:01] They have increased gains again.

[00:29:03] Now, it won't go in infinity.

[00:29:04] You're not going to be doing infinity pull-ups.

[00:29:07] But their body does have some level of plateau.

[00:29:10] But it is going to help you maximize your performance.

[00:29:13] And, you know, we think it's something of a step change performance.

[00:29:16] But so the strategy for us to start with those, you know, elite athletes is, you know, one, prove it out in the field.

[00:29:24] You know, we got lab data and all these, you know, great results, but prove it out in the field.

[00:29:28] We can learn a lot from different use cases.

[00:29:30] We actually have learned some stuff from, you know, teams or athletes that use in ways that we never knew or thought of.

[00:29:38] Like one football team we're working with, one of them has a number of players who have ADHD, which those drugs, my understanding is, and again, I'm not saying do it for this.

[00:29:50] We're not, you know, clear as a medical device.

[00:29:53] But the way they use it is they, these ADHD drugs, as I understand it, will raise the level to where they vasodilate.

[00:30:02] So when they, if it raises that, they'll have this smaller, narrow band when they actually overheat.

[00:30:09] So they can reduce them getting to that threshold.

[00:30:12] They're not going to get through and kind of like fail.

[00:30:16] It's really interesting.

[00:30:18] So point of all that being like, we've learned a lot from our early customers.

[00:30:22] We have like 1,500 customers out there.

[00:30:28] We should say 1,500 units are out there.

[00:30:30] So a little bit less, you know, customers than that.

[00:30:35] But so we're learning a lot from them, informing us for future versions we have in the pipeline.

[00:30:41] But what we need to do is, you know, everybody that goes to a gym and, you know, if I'm like Derek going to the gym to do bench press, I may as well do as well as I can.

[00:30:49] If I'm going to devote that time, I better, you know, get as many gains as I can.

[00:30:52] If I'm going on the, you know, the spin class, I may as well, you know, get as much as I can out of that 45 minutes or an hour.

[00:30:59] And so ultimately, you know, we see this benefit on the athletic training side, you know, being ubiquitous.

[00:31:05] Ubiquitous.

[00:31:06] The analogy that I make to folks is when I was a aspiring young athlete, Gatorade had been out for a while, but you were thought to be soft if you needed water in a basketball practice.

[00:31:21] You were I was soft in flight school if I needed, you know, water while we're doing, you know, some of our training.

[00:31:26] Right. And now fast forward a few years like a, you know, you guys, if you didn't give a water break to the athletes you're working with would be fired.

[00:31:34] Right. And so, you know, we think this is going to be, you know, again, as you saw, as easy to do as a water break.

[00:31:41] You have your water break, put your hand on this 30 seconds, minute, whatever you got and then get back in.

[00:31:45] You're going to be performed that much better.

[00:31:46] Well, and that was in not just perform better, but also to try to prevent overheating in general.

[00:31:54] Right. So and again, from my perspective, that's a therapeutic benefit to preventing or trying to save off the the heat exhaustion, heat stroke like that.

[00:32:04] That was my my initial thought of beyond the recovery aspect, too.

[00:32:09] But, you know, you kind of mentioned that this isn't just for the professional sports teams or even athletics programs.

[00:32:16] But for me, it's, you know, gym owners and fitness facility owners like this is something that could be part of in this.

[00:32:24] You're seeing the recovery aspect of that kind of fitness world anyways.

[00:32:30] You know, the norm attacks of the world and all the different, you know, kind of technological advances in the recovery.

[00:32:39] You're seeing a lot of these gyms go to recovery spaces or or bringing in this equipment that I think that is an area where those those facilities could invest in something like this and add something to their to their.

[00:32:54] You know, it gives another aspect to their clientele that could could really improve their their training benefits as well, not just in the athletics world either.

[00:33:04] So that's that, you know, I think that's a great point, too.

[00:33:07] You're absolutely right.

[00:33:07] You're kind of speaking my language, Tim.

[00:33:10] So for a gym, for an athletic trainer, for a personal trainer, if you're you know, it's your business, right?

[00:33:17] You want to stay as informed as you can, stay ahead of folks.

[00:33:21] So it's a little bit of a distinctive feather in your cap to kind of provide this.

[00:33:25] And it's pretty, as you saw, it's easy to incorporate.

[00:33:28] You know, one thing we tell people, generally speaking, you don't have to change your routine as long as you've taken a break in your workout.

[00:33:34] Just incorporate this in your break.

[00:33:36] And if I was, you know, a personal trainer or if I was a gym owner, I would certainly, you know, find a way to offer this and educate, you know, my my clientele as to what is doing and why.

[00:33:48] And then, you know, you're going to one presumably attract more clients by having that known as part of your practice and also retain your clients.

[00:33:56] I mean, you know, they know that you're going to be on top of the top of your game.

[00:34:00] And there was like one said that at Stanford, it was with, you know, non-athletes and they had a control group using the Palmer cooling and the other group using it.

[00:34:10] And I think some of these people were I think it wasn't actually a sample size of people who were overweight.

[00:34:16] And they found that the control group that used CoolMet had a lower attrition rate.

[00:34:22] They kept up, kept doing it, which makes logical sense.

[00:34:25] They're having better, better performance, better gains.

[00:34:29] And ultimately, they're going to stick with it better.

[00:34:31] So it can absolutely be, we think, be a key component to a business that's actually catering to people who are trying to do their best in a workout.

[00:34:38] Yeah. Yeah. Yeah.

[00:34:39] Yeah.

[00:34:39] It makes me think, um, no, go ahead, Tim.

[00:34:42] No, no, I already, I already said my piece.

[00:34:44] There's a baseball, AAU baseball program that I work with, uh, up here, the Northeast Eagles.

[00:34:50] And there was a tournament this, I can't remember if it was this past summer or the summer before where they made it to the championship game, but it was a summer tournament and the kids were spent.

[00:34:58] They just didn't have anything left.

[00:35:00] And I'm thinking something like this throughout the whole weekend, you know, I, you can't just do it when you're overheated.

[00:35:06] Cause I imagine that doesn't really, if you wait too long, I, I imagine the effects aren't as great as if you're, um, again, we're not, we're not a medical device.

[00:35:16] Um, and so if you get two heat stroke levels, which is about 104, 105, it's like too late.

[00:35:22] You actually vasoconstrict and we can't help you.

[00:35:24] Yeah.

[00:35:25] Again, we're not cleared by the FDA.

[00:35:27] So I'm going to, you know, tread carefully, but, um, prophylactically, if you're, uh, you know, as you would be, uh, have heat rising, if you can kind of get that heat out of your body, you should prevent getting into that state.

[00:35:38] And I'm even thinking like if it's a three or four game tournament, you're doing it every game.

[00:35:43] It's going to keep that, that baseline a whole lot lower.

[00:35:47] Yeah.

[00:35:47] Let me talk about that a little bit.

[00:35:48] Cause it is instructive and we have had really good traction with baseball.

[00:35:51] Like, uh, now well over two thirds of the major leagues are, are customers, um, find it more difficult to root in the playoffs now.

[00:35:59] Cause, uh, most of it, most of these teams now have it.

[00:36:02] Um, used to just be easy to just root for the Braves when I was a kid.

[00:36:06] But, um, so, uh, big use case.

[00:36:09] And so I'll go back a little bit.

[00:36:11] Your body can overheat for a number of reasons.

[00:36:13] One is physical exertion.

[00:36:14] Two is like just being out in the hot weather, ambient temperature.

[00:36:18] And then three is like having protective clothing over you and then, uh, activity in that kind of contain the heat overheating those three ways.

[00:36:24] So, you know, some people who have all three of those like workers, I'll get to that in a second.

[00:36:27] Okay. But, um, so baseball's obviously a sport that's played in the summer.

[00:36:31] So they got the ambient heat.

[00:36:32] They're, you know, active.

[00:36:34] Some of the positions are more active than others.

[00:36:36] So a lot of use case in the major leagues are the pitchers in between innings.

[00:36:39] Um, you know, they come in, slide their hand in it, get that heat out of their, out of their, you know, their muscles.

[00:36:45] If there was a bit of misnomer, um, like I see some pitchers put like ice on their shoulders, even in between innings, that's doing inflammation.

[00:36:52] We're doing something different.

[00:36:53] So it's not, you know, they're not mutually exclusive.

[00:36:56] Um, and the catchers are a really good use case because they're, you know, as nearly as active, not as active as the pitchers.

[00:37:04] Uh, they have that protective clothing, which also kind of restricts the body.

[00:37:08] Um, and they're playing all nine innings.

[00:37:11] Um, and, uh, they have nearly, you know, as many throws as their pitching staff, right?

[00:37:16] Let's go back to the pitcher anyway.

[00:37:17] Um, so, um, they don't have as much, uh, uh, opportunity in between innings as the pitchers do because they're batting or they're studying for the next inning, I'm told.

[00:37:26] Um, but, um, they use it too.

[00:37:27] So, uh, they can use it throughout the game.

[00:37:30] Um, to your point for like the, the club or the travel or the baseball, multiple games, um, you can, uh, you know, do it in the game, but also kind of like do it at the end of the game to be better for the next game.

[00:37:42] Uh, a corollary, um, you know, kind of celebrated recovery, uh, use case we have for that is, uh, Twitter France teams use this or obviously not using it, uh, you know, going up the Alps, but, um, uh, they, uh, they use it in a few ways.

[00:37:57] One of them is like the, at the end of the stage and while they're in the van going back to the hotel, they'll get on the cool net kind of accelerating their recovery for the next day.

[00:38:06] You know, the way, you know, my mind works is if I have to recover is a number of things body has to do.

[00:38:11] If I can get check in the box on the one thing, the heat as well as I can right away, the body can then go, you know, better recover, do everything else.

[00:38:19] And that's what, what they're saying.

[00:38:20] So for those, uh, AAU games or those travel baseball tournaments, um, and again, they can be hot, right?

[00:38:27] So, uh, in between games, just, you know, get them in shade.

[00:38:31] Um, you know, ideally get them on a cool net, get that heat out of their body.

[00:38:34] Then they go back in and be the next game.

[00:38:35] They'll be fresher.

[00:38:36] And then to your point, they're not going to fatigue as much late in the game as otherwise would.

[00:38:40] So it's, it's really everywhere.

[00:38:42] It sounds like in all the sports, Tour de France.

[00:38:46] Uh, it is.

[00:38:47] So we have over 40 sports, uh, some which I've never, uh, would have thought or knew as sports.

[00:38:52] We have like the Olympic gold medal winning badminton, uh, champion.

[00:38:56] We have, um, the, uh, she recently retired, but the, uh, former elite soloist, the New York City Ballet was a customer.

[00:39:02] Wow.

[00:39:03] I count that as a sport because, uh, this is definitely a sport.

[00:39:06] Yes.

[00:39:07] Um, uh, Gaelic football.

[00:39:09] But, um, uh, yeah.

[00:39:11] So, uh, you know, we have really good traction across all different sports.

[00:39:14] You need to get more and more, obviously.

[00:39:16] But, um, they kind of mentioned us everywhere.

[00:39:19] Another use case, and we're starting to get more traction with this.

[00:39:22] And frankly, it started off with, uh, outreach to us, but, um, large companies that have workers in extreme conditions, kind of like the, you know, the first thing with the military, right?

[00:39:33] Uh, oil field, uh, oil companies with workers out in like the West Texas shale, um, shipbuilders down in the Gulf coast, um, chemical companies that have facilities, uh, in like, uh, you know, the Gulf area and overseas, like in South America.

[00:39:49] Um, their workers are, are overheating.

[00:39:51] Um, anybody, uh, warehouse workers, you know, most warehouses.

[00:39:56] Landscapers, construction.

[00:39:57] I mean, yeah, they're not air conditioning.

[00:39:58] They're too big to be air conditioned.

[00:39:59] They bankrupt the company if they could air condition them.

[00:40:02] Um, they do have break rooms.

[00:40:04] So when these workers, you know, are humping in the, um, in the warehouse, uh, they're getting overheated.

[00:40:09] They have prescribed breaks.

[00:40:10] They can do this for two, three minutes.

[00:40:12] Whenever they're getting their, their water or their Gatorade or their snack and then go back out, they're going to be, you can have that incremental heat out and have a better shift.

[00:40:21] We do get reports of, of, uh, of people that they're like, not only do I feel better on my shift, but when I get home after a long day's work, I have more energy to play with my kids.

[00:40:30] I'm less cranky with my wife.

[00:40:32] Um, there are all these, these kind of like unforeseen, like non measurable benefits of just like not having to deal with heat as much as otherwise would.

[00:40:41] Um, I'll lead to this subject with one stat.

[00:40:45] We had, um, the shipbuilding company, um, has now had it for a year.

[00:40:50] They incorporated this humongous facility they have, uh, down South.

[00:40:54] Um, and they incorporated like in their kind of medical trailer.

[00:40:57] Uh, so when someone had some kind of heat thing, um, they would go in there, they take care of them.

[00:41:02] And, um, and I am not, and they did not attribute all of this improvement solely to coolment, but that was like the big new thing they were doing.

[00:41:11] Um, they've been around for a long time.

[00:41:13] So they have something of a base case, but they had like 35% fewer heat related incidents that they, um, uh, one summer versus the next, uh, and still heat in the summer.

[00:41:24] So for companies, uh, you know, that can resonate in the bottom line.

[00:41:27] Fewer, you know, one of your employees so that there's obviously that benefit.

[00:41:32] Um, they're healthier, you know, they're presumably do their work better with, with fewer mishaps, but they're going to miss fewer days at work.

[00:41:39] If you can kind of address this heat, um, and then it's obviously has a transformative benefit for their bottom line.

[00:41:45] Yeah.

[00:41:45] I mean, that's, and that's the, so I work as an athletic trainer in a construction setting.

[00:41:50] So Derek brought it up earlier too, where that's, that's something to me that, that, and it's something we saw a lot of this summer as well.

[00:41:59] You do, I mean, it's a, it's a natural thing, especially if they're working out in the heat.

[00:42:04] So we're even thinking like firefighters fighting the fire or, you know, just anywhere, anywhere in a, you know, you have it on the truck and you're able to have guys kind of rotate in and out.

[00:42:13] And those are all things that, you know, things that I've, you know, are uses that it feels like there's, it's, it's adaptable.

[00:42:22] It's like I said earlier, it's pretty versatile where it's, it has a number of different uses that, um, that can be, that can be very helpful.

[00:42:30] Yeah.

[00:42:31] Yeah.

[00:42:31] The, um, we have some good traction early with firefighters.

[00:42:34] We're working to provide the best solution for them.

[00:42:38] And, you know, like all this, there's a bit of education and awareness.

[00:42:41] Um, we, uh, we had a really cool study about a year and a half ago with this fire department in Homewood, Alabama, outside of Birmingham.

[00:42:50] They volunteered to do this, these, uh, 10 studs, uh, volunteer to do this test with us.

[00:42:55] Um, and it was over two days, uh, again, 10 guys on, uh, one day, five guys cooled and five guys didn't.

[00:43:04] They came back three days later and then they switched.

[00:43:06] Who did it?

[00:43:07] Uh, they hadn't been doing their firefighter magic training in this like burn building.

[00:43:11] Uh, so, and they've had, uh, had them with Zephyr performance system.

[00:43:15] So it's kind of a, a athletic monitoring system.

[00:43:17] Yep.

[00:43:17] We downloaded physiological and mechanical load data with them.

[00:43:21] Um, we had them do three, uh, intense 20 minute sessions of the firefighter training with the bottles on full gear bottles.

[00:43:29] Um, the 10, uh, 10 minute break in between.

[00:43:33] Um, so three active sessions, three breaks, again, uh, doing the same thing during the break, either, you know, just having water or whatever,

[00:43:41] encourage them to do what they normally do and, you know, or cool if they're the cooling guy.

[00:43:45] Um, really good results.

[00:43:47] One is these guys, uh, got their heart rates, you know, really high.

[00:43:50] Um, you know, the age adjusted max, uh, you know, like 99, you know, up to the age adjusted max for extended periods.

[00:44:00] Um, when we measured them, uh, in terms of recovery and then using heart rate as a recovery metric, the system we use does have a core temperature thing,

[00:44:08] but it basically, uh, it's not as accurate as the soft kill tube, unfortunately.

[00:44:12] Yeah.

[00:44:13] Um, but, uh, the, uh.

[00:44:14] You don't want to do that to the firefighters.

[00:44:16] Yeah.

[00:44:16] It was consistent with the heart rate data that we expected.

[00:44:18] Um, and, um, so using heart rate as a recovery metric, you're able to show on average that, um, in the first minute, uh, when we were measuring their, their recovery, um, it was about three times as fast when they cooled versus non-cooled on average for the population of 10.

[00:44:37] Again, small sample size, I get it, but about three times.

[00:44:40] So, uh, I was surprised that the recovery of the heart rate was about five beats per minute statically, uh, passive recovery.

[00:44:45] So it was like, it was over 14 beats per minute in the first minute with cooling.

[00:44:49] Second was like over nine.

[00:44:51] So almost twice as fast.

[00:44:52] Third minute was seven.

[00:44:53] So it kind of was like reverted to mean around the fourth minute.

[00:44:56] So that's what we kind of say, like the three minutes is the biggest bang for the buck.

[00:44:59] So they, you know, had an incremental, like 20 beats, uh, of recovery when they cooled versus non-cooled.

[00:45:05] And then they, you know, it's the same.

[00:45:07] Uh, so that was a really cool finding for your point for the firefighters.

[00:45:12] Uh, if they're going to fire 20 minutes, that's when their bottle is going to,

[00:45:15] um, you know, expand, they come back out, recover.

[00:45:18] They're going back in there 20, you know, their core temperatures are down.

[00:45:21] They're 20 beats per minute lower going back in.

[00:45:24] They're that much fresher, that much more alert, that much more able to save our lives.

[00:45:29] Um, the other finding we had, this is what we kind of compared them on each other.

[00:45:33] So cooling day versus non-cooling day.

[00:45:35] We want to see what the key impact of cooling versus non-cooling was.

[00:45:39] And so we tracked like the first five minutes of the third active session they did.

[00:45:45] And so we were able to kind of show that they were still like 20 beats per minute lower

[00:45:49] through that first five minutes going back in.

[00:45:51] So it kind of like built up this sustainable thermal reserve of recovery.

[00:45:56] So again, they're, they're fresher as they go on through the day.

[00:45:58] And there are, uh, unintentional corollaries to the athletics, uh, of that same thing.

[00:46:04] Quick recovery, you know, uh, in a, in a timeout and, uh, you know, fresher at the end of the game.

[00:46:10] Nice.

[00:46:11] Um, well, we're about 45 minutes in.

[00:46:14] Was there anything you wanted to cover that we haven't hit on yet?

[00:46:18] Well, one thing, uh, I just noticed, I'm not pandering to the local audience with this

[00:46:22] Ted Williams picture above my head.

[00:46:24] That just happens to be there.

[00:46:27] Um, but of my, my menagerie of photos.

[00:46:30] Oh, actually there's Ted Williams and Babe Ruth.

[00:46:31] Um, uh, I'm not pandering.

[00:46:34] Uh, but, uh, so, um, no, I, uh, I think we covered it all.

[00:46:38] Um, you know, uh, the things I always try to tell people is like, it is, you know, remarkable

[00:46:43] how it works.

[00:46:44] It seems simple.

[00:46:45] There's a little bit of, you know, uh, complexity on delivering it the right way, uh, that we,

[00:46:50] you know, we've kind of dialed in.

[00:46:51] It is, people are right, rightfully cynical when they see results.

[00:46:55] Like, oh, uh, um, I can literally go to the gym with someone and say, uh, you just did

[00:47:01] a bench press, uh, to failure your first set.

[00:47:04] Uh, if I'll, you'll do 30% more on your next set, if you do this for, for two minutes

[00:47:09] and they're like, you know, like I literally had confidence telling people that.

[00:47:12] And it's just like, you know, belies belief.

[00:47:13] Um, so, uh, it just makes the body, you know, work more effectively and, uh, accelerating

[00:47:19] the dumping of heat.

[00:47:20] Um, it is not just an athletic training modality.

[00:47:24] It has fantastic benefits for athletes, but, you know, again, anybody who's getting their

[00:47:28] body in a heat limited state for whatever reason, this is the best way to get it out.

[00:47:33] Um, you know, we're really excited with the folks you're working with.

[00:47:36] We're really excited with the, you know, the device that we have.

[00:47:39] Um, but we're getting better and better.

[00:47:41] We'll have, you know, multiple products, uh, better commercial product is in the, in the

[00:47:46] works.

[00:47:46] So it'll be, uh, you know, uh, better for like a gym that less maintenance, more user

[00:47:51] information.

[00:47:52] And then we have a couple of versions that'll be a lower price point more for the consumer,

[00:47:56] uh, more mobile.

[00:47:57] Um, and so we're, we're, you know, our mandate is to, you know, get the solution out to where

[00:48:03] people need it.

[00:48:03] And so we're, uh, making our effort to do that.

[00:48:07] Awesome.

[00:48:07] So to find you, do they go to coolment.com or what's the best way to, to get in touch

[00:48:13] with you guys?

[00:48:13] Yeah, they can go to coolment.com.

[00:48:15] There's a, a, uh, link there to reach out to us.

[00:48:17] Uh, people can reach out to me at Craig at coolment.com.

[00:48:21] Um, uh, happy to, to speak to, to you guys and your, uh, your, uh, your audience.

[00:48:26] I think it's great what you guys are doing.

[00:48:29] Uh, anybody that can get, you know, good word out with incredible voices, getting the word

[00:48:33] out to make people healthier and, um, and, uh, and safer and, you know, perform better

[00:48:39] athletically.

[00:48:39] Uh, I think it's a great forum for you guys.

[00:48:42] Awesome.

[00:48:42] Well, we really, really appreciate you coming on.

[00:48:44] This is something that I, I did not know existed.

[00:48:48] I had heard, actually, I heard on Rogan, uh, Dr. Huberman talking about it, but I didn't

[00:48:54] make the connection.

[00:48:55] And then once I saw it, I looked it back up and I was like, oh, that's, that's, that's

[00:49:00] it right there.

[00:49:01] But I, I hadn't really heard of it beyond that.

[00:49:04] So now knowing and experiencing it myself, it was.

[00:49:07] Yeah.

[00:49:08] We're going to guys like you getting the word out.

[00:49:09] We're going to, you know, we're going to shout to the mountaintops.

[00:49:11] Everybody, everybody know about it.

[00:49:13] Yeah.

[00:49:14] Yeah.

[00:49:15] All right.

[00:49:15] Well, thank you very much.

[00:49:16] Uh,